Case study · Technology & SaaS

Zylpe: a WordPress site rebuilt in Next.js without changing a URL

A page-builder marketing site for an IoT analytics and digital transformation firm, rebuilt page for page as a fast Next.js site with every public URL preserved.

Client: Zylpe
Platform: Web
Services: Web DevelopmentLegacy Modernisation
Technology: Next.jsTypeScriptTailwind CSSVercel

Overview

Zylpe advises on digital transformation and IoT analytics for industrial clients. Its public site had grown inside a page builder over several years. The brief was a same-to-same migration: identical pages, identical URLs, no redesign and no invented content, so search rankings and inbound links survive the switch.

Client challenge

The brief forbade pasting the page builder's HTML and forbade inventing content. The result had to be visually faithful across 47 pages and keep every URL, including trailing slashes, exactly as WordPress served them.

Strategy

Crawl-driven. A deterministic classifier mapped each page-builder section to one of fourteen typed section components: banner, split, two-column, text, boxes, logo grid, gallery, call to action, counters, video, form, slider and carousel. Anything the classifier could not place went on a review list rather than into the site.

Development

Next.js with trailing-slash routing to match WordPress, 53 redirects for retired theme-demo pages, 282 images and the headline typeface self-hosted so no request leaves the domain. The crawl and transform scripts are repeatable, so a content change on the old site can be re-imported in minutes.

Key features

All 47 public URLs preserved
Redirects for retired pages
Self-hosted fonts and images
Typed section model with no page-builder markup
Review list for every ambiguous element

Outcome

The rebuilt site reproduces the live site page for page and is ready for DNS cutover. The switch changes only the web records, so email is untouched.

Pages migrated

Redirects

282

Images self-hosted

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